What's your problem
AI agency for executives & leadership teams.
A digital and strategic marketing agency for executives. We turn a strategic intuition into a signed narrative, AI-assisted, never AI-delegated.
Why WYP.
WYP is an acronym for a question: What's Your Problem. We listen first. It's our first instrument of precision.
Marketing has drowned in noise. Agencies sell campaigns, tools sell dashboards, AI sells output. What's missing is the narrative, the angle that makes a brand stand upright, weighed, signed.
WYP.agency is a precision studio dedicated to executives and leadership teams. Not a consultancy, not a creative agency. We work with a small number of founders, CEOs and executive teams for whom marketing is not an acquisition cost but a public stance. Artificial intelligence accelerates production; the narrative stays signed.
We use AI as a well-read scribe: it accelerates the mechanical, never the editorial. Judgement remains human. The signature stays yours.
Sharpen your intuition. We write the rest.
The method.
Four phases. No universal method, a frame that adjusts to your maturity, your pace, your voice.
-
01
Listen
Three long conversations with the executive and their circle. We reformulate what hasn't yet been said.
-
02
Frame
A signed editorial document: positioning, voice, territories, what we say, what we don't.
-
03
Production
Narratives, public stances, long-form. AI tooling tuned to your voice, never to the average.
-
04
Watch
Monthly review. What drifts from the frame is named. What deserves weight is weighed.
Frequent questions.
What kind of organisation do you work with?
Executives of SMEs and scale-ups, founders, partners of advisory firms. Deliberately small intake, four clients per year, no more.
What does AI actually change?
We calibrate the models on your voice after framing. Output accelerated on repetitive formats (briefs, summaries, first drafts). Editorial judgement stays human.
How much does it cost?
Framing engagement from €1,500. Monthly retainer from €250. Precise quote after the first call, free.
Do you replace my current agency?
Rarely. We work upstream, on the narrative. What your agency or in-house team produces gains in precision.
How long until a first deliverable?
Five days after kickoff. The framing document is delivered, ready to sign.
Do you write in English?
French, English, Spanish. The voice is calibrated per language, a signature isn't translated, it's rewritten.
A first call.
Thirty minutes, no commitment, to know if we're the right studio for you.
Google Calendar · 30 minutes · video call
Page entreprise