WYP.agency · About
Xavier Fisselier
Sales, Marketing & Partner Manager, B2B SaaS | Founder of the AI strategy studio WYP.agency
Xavier Fisselier is a Sales, Marketing and Partner Manager in B2B SaaS, currently Partner Manager Southern Europe at SnapCall, and the founder of WYP.agency, the AI strategy studio he set up in 2025 in Barcelona to support leaders of SMEs and mid-sized companies. Before that, he built a branch, a subsidiary and an AI startup, and ran a P&L of up to 4 million euros.
Background
- 1993
Madrid
After a Bachelor in marketing at IDRAC, he moved to Spain for Laboratoires Boiron, at the Madrid headquarters. Marketing director, then marketing and sales director, he built the medical sales rep team and rolled out the sales force nationwide. Over seven years, market share grew by 20% a year.
- 1998
A branch in Bilbao
His first creation: the Bilbao branch, which he set up and ran for Boiron, with 20 people hired and launched. In 2000, he joined Fresenius Kabi in Barcelona as sales director: more than 50 reps, and a redesign of their roles and incentives.
- 2001
A subsidiary
Partner and country manager of Mobil M Spain, subsidiary of a French retail design and fit-out group, he founded the subsidiary and ran it for twelve years: from zero to 4 million euros in revenue, more than 25 people, 8 regions, more than 150 projects a year, leader in pharmacy fit-out in Spain. The subsidiary then signed in Mexico with Walmart Pharmacy and Grupo San Pablo.
- 2013
On the buyer's side
Senior retail strategy consultant at The Shopsumer Institute, he worked for four years with the leadership teams of Danone, Nestlé, Nestlé HealthCare, Bonduelle, DeLonghi and Savencia on their omnichannel strategies.
- 2017
An AI startup
He co-founded Hellomybot, a SaaS platform for conversational agents (chatbots and voicebots) in customer service, and ran it as CEO. Recurring revenue grew from zero to €600,000 a year, with more than 150 B2B clients, including AccorHotels, Renault, Havas Voyages, SeLoger and Liligo. The network of technology partners and agencies he built over eight years accounted for 30% of revenue.
- 2025
WYP.agency
He founded WYP.agency in Barcelona. The studio reads what teams produce before committees, sheds light on the decisions that deserve it with several cross-checked AI models, and frames how companies use AI. It also publishes the AI Observatory of the 2027 French presidential election and the WYP.chat software.
Engagements
- Since April 2026
Ongoing: SnapCall
Through WYP.agency, he is Partner Manager Southern Europe at SnapCall, a SaaS publisher of evidence-based claim resolution, sold through integration in Zendesk, Salesforce and ServiceNow (ISV and marketplace model). He builds the partner and distribution network, persona-based sales materials, acquisition and pipeline in France and Spain.
- 2025-2026
Completed: TEOS Solutions FiberIt
From December 2025 to August 2026, he developed the Spanish market for this exclusive distributor of the TEOS platform (workplace and digital signage), in a 100% indirect model: a network of AV integrators and resellers, key accounts and roll-outs.
What this background brings to a leader
He has been on the other side of the table: starting from scratch, hiring, running a P&L, convincing investors, making calls alone. When WYP reads a board pack or a decision file, it does so through the eyes of someone who has had to sign.
Other roles and languages
Board member at Ox Eye, a yacht and racing boat design office (Lorient).
French (native), Spanish (bilingual), English (professional fluency).
Links